Townhouse on the Green is a charmingly restored guesthouse, the third entity within no. 22 which CI Studio has had the privilege of working on.

A Georgian architectural gem, this nine bedroom townhouse is located on Dublin’s famous Stephen’s Green, one of Ireland’s most prestigious and renowned addresses.

The visual brand identity adopted is both classic and urban, restrained yet intricately detailed, drawing from the building’s history and from the more contemporary interior architecture.

The carefully crafted stacked logo reflects the multi-floored aspect of the townhouse while a timeless geometric sans typeface complements the interjection of script letterforms, a tribute to the rich history of the property.

A decorative stamp formed from the 22 numerals is an extension of the core identity elements, a nod to the original decorative ceiling roses and plaster work synonymous with Georgian buildings of this period.

Bronze exterior signage is restrained with a hint of opulence, in keeping with this Georgian conservation area.

For visual continuity, the same bronze material used in the exterior sign is carried through to the interior signage and wayfinding, interplaying nicely with the decadent botanical wallpaper backdrop.

The palette with its refined muted colours is informed by the key decorative interior elements within the space, designed to complement rather than compete.

With photography, the ambience of the rooms’ eclectic interiors are vividly captured and styled, capturing a distinctive Irish tonality when paired with the stunning vista over the treetops of the green.

The structure of the typographic name and logo play an important part of the communication strategy, which is tailored to different audiences as appropriate.

The overall identity comes together to form a luxury heritage brand, with a hint of modernity. Identity and social guidelines help to convey a consistent tone and personality when expressed through various channels.