Branding + Digital
Founded in 1913, RKD is one of the most diverse and effective architecture firms in Europe. Working with their steering group, and interviewing staff, we looked to create an identity and voice for the brand that brought their agreed positioning to life.
‘Design That Works’ is the practical sentiment which carries through from the core of the organisation. Architecture made for real life and for real people. A building can appear to change shape depending on the viewers position or aspect. This simple concept informed the development of a distinctive, confident and robust lettermark that works across all platforms at multiple sizes and in different compositions.
The logo reacts to space. A key aspect of the identity is the colour palette which comprises of a bold statement yellow alongside greys and black to create standout in the international architecture arena. Careful consideration was also given to the choice of typeface, a contemporary grotesque which we crafted with a high-level of simplicity and abstraction - aptly reflecting the firm’s attention to detail.
Photography depicts warm and functioning spaces and internal collaboration between the people who work there and their clients. Works included video, style guides, development of a brand portal and application across all print, digital and physical environment.