Oost is a new innovative sports supplement brand, made from scientifically chosen natural ingredients and conceived to help individuals who wish to maintain an active lifestyle for as long as possible.

CI Studio was tasked with creating the brand from the ground up. Working with its two founders, dedicated to providing a unique supplement solution to the problem of ageing joints, we devised the name OOST which communicates the brand benefit simply and effectively.

A name with impact needs a logo with oomph. The logotype is formed from a distinct and playful typeface, with tension between the circular and rectangular forms creating a sense of energy. The heavier weight is necessary and useful for maintaining visibility in an online environment.

A strong visual language embodies the bold narrative. Orange as the brand colour was a natural choice, being typically associated with vitality and energy while also giving a sense of the product flavour. Bold typography is carried through messaging, often italicised conveying a distinctly sporty visual aesthetic.

Even though OOST is a start-up, the brand has been designed with the future in mind, with the capacity to extend to more supplement ranges covering a myriad of other wellness issues, and far beyond digital and packaging marketing and promotional materials.

The website was custom-built on Shopify and designed to serve as a key platform for launching the joint care product and for telling the brand mission and story.