Branding + Print + Packaging
Family jewellers since 1916, the name Brereton stands for quality and craftsmanship. Specialists in selecting and supplying exclusive diamond jewellery, sourced from around the globe and selected for their design and endurance. With designing a new identity and packaging, the challenge was to establish a sense of heritage which differentiates them from their competitors.
We looked at the family name Brereton and specifically at the Brereton family crest which contains a bears head in a ducal coronet. This forms the basis for the new Brereton symbol which we designed along with a new logotype. We used a contemporary purple and lilac palette which popped in print yet remained quite classic and high-end.
Application was throughout the stores, packaging, promotional pieces and online.