Branding + Print + Digital
A new playful identity, reflecting the world of 2D animation for Ireland’s newest world-class animation studio, Light House. Located in Europe’s animation hub, the medieval city of Kilkenny which is also home to academy-award nominated Cartoon Saloon, CI Studio were engaged to create a new identity which captured the spirit of the world’s best storytellers.
Working with their key people, we set about better understanding their culture and defining their positioning and purpose in order to create something that reflected the world they live in.
Taking the L from their name, we used this as a door mechanism which opens into the studio of animation or the house of light. This L changes shape and becomes in itself a character that morphs into different colours and variations of the same shape.
Careful consideration was given to the choice of typeface, a contemporary sans with some slightly quirky features, which work across both print and digital - aptly reflecting the firm’s character and attention to detail. Works included print signage and digital.