Fire is a new digital payments FinTech which helps businesses of all sizes with their accounts, debit cards and payments. With a range of payment services, smart technology and regulatory licences, Fire delivers solutions that make managing accounts, debit cards and payments easier and better.

We worked with Colm Lyons, founder and previous CEO of Realex Payments, and his team on the initial strategy and messaging around Fire. We wanted to link the name to the proposition so the line Fire Changes Everything became the mantra as this technology is set to revolutionise how businesses bank.

For the visual identity, obvious fire clichés were avoided and the colour palettes are derived from ultraviolet and white tones when fire is at its hottest. The logo is a carefully crafted word marque which appears white in most applications, above a series of moving lines which mimic the flicker of flames on a grille and create a kinetic movement dynamic.

The project works involved the design of Fire debit cards, all promotional material and working with the IT team at Fire on the design and UX of the website and apps.