Branding + Print
As part of the recent ground renovations at Dylan, a 5-star boutique hotel off Dublin's Baggot Street, CI Studio worked on the naming and branding of their new restaurant, cocktail bar and terrace areas. Our challenge was to design an identity system which introduced the rich history of the building itself, giving it a back story and helping Dylan to re-engage with both their existing loyal customers and to reach out to a new audience.
Working on the names and overarching identity, it was this heritage that really resonated with us. Formerly the nurses home for the Royal City of Dublin Hospital located around the corner on Baggot Street, we settled on The Eddison for the restaurant, named after Miss Edith Annie Eddison and The Ruby Room for the cocktail bar after Miss Ruby Stokes, both previous matrons of the hospital. The outdoor, leafy terrace became The Nurserie, a name synonymous with the cultivation of trees and plants.
This heritage needed to be integrated within both the identity and the space, to become part of the fabric of Dylan. Old photographs of the nurses from different eras are displayed within the newly designed spaces and on printed pieces. Each of the new spaces needed their own identity, while also feeling part of the one family.
The badge that the nurses from the Royal City of Dublin Hospital received upon completion of their training, provided inspiration for a pattern that forms the backdrop throughout various communication pieces in a guise other than words and photographs. This is used on select items from menus, through to the inlay of wood on bespoke tables, reflecting the provenance in a relevant and experiential form, honouring those who worked there, and enriching those who stay. Details from the uniforms the nurses wore in old photographs lent visual cues to the uniforms we designed for the staff.
It was a truly collaborative process. Dylan were a wonderful client, with a great eye for detail.