Branding + Packaging
Donnelly has been supplying fresh produce to retailers like SuperValu since 1979. We worked closely with the Donnelly family to transform the company into one of Ireland’s best known fruit and veg brands, with over 650 products in stores throughout the country. The new brand identity harnesses a wide and contemporary colour palette with brand elements which hark back to the greengrocers of a bygone era. The project included all brand communications and packaging across all product ranges.