Branding + Print + Digital + Environmental
BDO is the 5th largest accounting firm in the world, providing specialist audit, tax and business advice in Ireland since 1982.
Following a strategic review of the brand, BDO Ireland chose CI Studio to develop brand creative that would help increase visibility and awareness of their core proposition. Working with their senior management, we set about aligning our understanding of their position, their values and how they wanted to communicate. Initial creative works focussed on developing a tone of voice that truly reflected the firms personality and what differentiates them from competitors.
The challenge was to visualise it in a way which would create the required impact and allow them tell their story across multi platforms. All without changing their global identity and complying with their global corporate guidelines.
BDO, as a simple acronym contains the letters D and O. Two simple letters which make up a powerful word. The word DO. This struck a significant cord with us, as BDO don't just say it, they really do it. Exceptional service and a passion for both their clients and people's success is what drives them. This was clearly evident to us, from the top down. It’s in their name.
Working with this single idea, we designed a graphic using the line from the BDO logo to highlight DO. This became their primary graphic and from this a new house style was developed. Collaborating with production house Butter and photographer Sean Jackson, we began to craft the copy and create all of the visual assets (photography, video) needed to communicate this new message to market. Supporting this was a simple strapline Smart Business Advisors, positioning them as more than mere accountants.
Using multimedia, we worked with BDO to launch this new concept to 400 employees at their annual conference in The Mansion House. It was carried through to all touchpoints including their main HQ in Dublin where we designed the interiors and environmental graphics. It was then launched externally with a large outdoor, broadcast, print and digital media campaign.