The world’s leading managed futures investment firm, with offices in Dublin and New York. For the new brand identity, we chose the skylark, a bird native to Ireland and a symbol of prosperity to represent the organisation.

The identity uses diagonal shapes extracted from the symbol to create strong graphic language throughout, enforcing their multi-manager approach to investment with a contemporary colour palette and bold typography for stand-out.

Commissioned photography gives a sense of people and place within the firm. With a mix of portraits, more casual shots of the culture and work environment, along with details of their Georgian Dublin HQ. For prospective clients in the US, the brand identity gives a very real impression of how personable they are as a company and what they are like to work with.