The Eddison Menu Sm

Nursing a new name – branding for Dylan Hotel

Insights into the naming and branding of the newly refurbished restaurant, bar and terrace for Dylan Hotel.

Read More

ElectionPosters. Photo Credits: Flickr: @infomatique (William Murphy) and @sonsespics, Twitter @fgdubw

Election Posters: The most contemptible showcase of Irish graphic design.

Poster canvassing is a glaring example of throw-away society with the added insult of inconsiderate design.

Read More

0124 Phoenix Children Urgent Care Centre Copy 90527368 Copy 3

Why the 'Phoenix Hospital' never rose from the ashes.

Before construction had even begun, Dublin's new €1bn children's hospital ran into immediate difficulty at home and abroad. Niall Corcoran takes a look at the importance of naming and the considerations that should have been prioritised in the branding of this major piece of public infrastructure.

Read More

Viewpoints Design Thinking

Viewpoints – Design Thinking

This season's Viewpoints series for 100archive looks at the theme of Design thinking – asking what it is, who it's for and whether or not it is an entirely positive force for the design community. In the concluding piece of the three-part series, Mel O'Rourke looks at Design Thinking from the perspective of overseeing a design and branding studio practice.

Read More

Logo Image 01

Branding for Technology StartUps – Founders Institute

Niall Corcoran speaks to an audience of tech start-up CEO’s and visionaries at a recent Founders Institute night in Dublin on the five important considerations when branding for technology companies. He references examples of brand works by CI Studio for successful companies like Havok, Bloomberg Polarlake, Fire etc.

Read More


Hef has croaked but will the bunny keep hopping?

Nobody embodied a brand better than the late Hugh Hefner, the man behind the Playboy empire. We take a brief look at one of the world's most recognisable logos and ask if the bunny can keep going?

Read More

Notorious Whiskey

A Notorious Trademark Problem

Conor McGregor's planned launch of his 'Notorious' whiskey in Ireland has been challenged in a dispute over the trademark.

Read More

David Chipperfield 71 Form Matters Photo Luke Hayes 2

Architecture & Brand Identity

An article by Niall Corcoran first published in 2014 for Architecture Ireland.

Read More

Monoset Cards

Tailored For You.

Print is dead! Or is it? A look at the development of a stationery brand with traditional roots operating in a digital space.

Read More

Ccu 27

Background on Capital Credit Union Illustrations

Bringing emotion into finance.

Read More

Hollister Copy

Holly Star falls foul of the Hollister brand

An awful pun, but yet again, as reported in yesterday’s Sunday Times, a small start-up finds itself in a David & Goliath trademark battle with a large and well known brand.

Read More


In With The New

An interview with our very own Bridget Butler on the 100 Archive.

Read More

The Reflector Logo 2

Reflecting On

Grand Canal Dock is undergoing a second renaissance. CI studio have developed a brand for the latest building to launch there.

Read More

Olympic Master 01

The Committee Logo

With Rio now well underway, we take a look at the Olympic identities and ask what the heck is going on?

Read More

Stationery Ci 02Edit

CI Studio - The background to our new identity

To mark our 20 years in business we recently took stock of our own brand identity and changed our name from Creative Inc to CI Studio.

Read More

Intreo 02 Ci

Intreo Naming – Rethinking the Foundations of Social Protection

An insight into the creation of the name for a new public service brand called Intreo

Read More

02 Marqette Ci

Marqette Naming – Bringing the Outdoors Indoors

An insight into the creation of one of our brand names Marqette

Read More

IMG 2803-4

Branding can bring about Real Change

An article by Niall Corcoran of CI Studio published in the Sunday Business Post.

Read More

IMG 2704

Case Study Tusla

An examination of the process of creating the Irish government's new child and family agency, Tusla.

Read More