Skoff Pies CI Studio

Skoff

Branding + Digital + Packaging

We created the name, branding and packaging for Skoff pies, brought to you by Irish celebrity chef, Donal Skehan. Working closely with Donal and the Skehan family, it was important for us that his personality and love of all things retro was reflected in the new identity and packaging. The typography and stark graphic teeth are a playful homage to the works of iconic American designers such as Roy Kuhlman and Paul Rand. We designed all aspects of the packaging including content and tone of voice. The project also included the design of livery and website.

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