Why the 'Phoenix Hospital' never rose from the ashes.
Before construction had even begun, Dublin's new €1bn children's hospital ran into immediate difficulty at home and abroad. Niall Corcoran takes a look at the importance of naming and the considerations that should have been prioritised in the branding of this major piece of public infrastructure.
Viewpoints – Design Thinking
This season's Viewpoints series for 100archive looks at the theme of Design thinking – asking what it is, who it's for and whether or not it is an entirely positive force for the design community. In the concluding piece of the three-part series, Mel O'Rourke looks at Design Thinking from the perspective of overseeing a design and branding studio practice.
Branding for Technology StartUps – Founders Institute
Niall Corcoran speaks to an audience of tech start-up CEO’s and visionaries at a recent Founders Institute night in Dublin on the five important considerations when branding for technology companies. He references examples of brand works by CI Studio for successful companies like Havok, Bloomberg Polarlake, Fire etc.
Hef has croaked but will the bunny keep hopping?
Nobody embodied a brand better than the late Hugh Hefner, the man behind the Playboy empire. We take a brief look at one of the world's most recognisable logos and ask if the bunny can keep going?
A Notorious Trademark Problem
Conor McGregor's planned launch of his 'Notorious' whiskey in Ireland has been challenged in a dispute over the trademark.
Architecture & Brand Identity
An article by Niall Corcoran first published in 2014 for Architecture Ireland.
Tailored For You.
Print is dead! Or is it? A look at the development of a stationery brand with traditional roots operating in a digital space.
Background on Capital Credit Union Illustrations
Bringing emotion into finance.
Holly Star falls foul of the Hollister brand
An awful pun, but yet again, as reported in yesterday’s Sunday Times, a small start-up finds itself in a David & Goliath trademark battle with a large and well known brand.
In With The New
An interview with our very own Bridget Butler on the 100 Archive.
Grand Canal Dock is undergoing a second renaissance. CI studio have developed a brand for the latest building to launch there.
The Committee Logo
With Rio now well underway, we take a look at the Olympic identities and ask what the heck is going on?
CI Studio - The background to our new identity
To mark our 20 years in business we recently took stock of our own brand identity and changed our name from Creative Inc to CI Studio.
Intreo Naming – Rethinking the Foundations of Social Protection
An insight into the creation of the name for a new public service brand called Intreo
Marqette Naming – Bringing the Outdoors Indoors
An insight into the creation of one of our brand names Marqette
Branding can bring about Real Change
An article by Niall Corcoran of CI Studio published in the Sunday Business Post.
Case Study Tusla
An examination of the process of creating the Irish government's new child and family agency, Tusla.